Self-branding can help increase your reputation as a leader position yourself as the expert in your industry or become an influencer within your niche. You can build a personal brand that resonates with people all over the world by having an active presence in person and online and showcasing your business talents or skills. Its more about creating a brand around YOU as a person rather than strictly the business. In other words PB can further your career by positioning yourself as the expert in your field grow your social following that could lead to a better job increase your opportunities and sell more products or services in your business. Online educators authors personal YouTube channels celebrities and sports stars all have personal brands that create value for their empires.It doesnt happen overnight because it takes some planning and hard work to see results. In the process you may discover that you have room for improvement after receiving feedback from others.